The
Sierra Club campaign engaged citizens on issues of fuel economy
as the number one strategy for cutting U.S. carbon emissions.
The Grassroots Campaigns canvass team was on the ground in targeted
swing precincts in Virginia and Colorado, signing up thousands
of voters to call for an increase in CAFÉ Standards by
signing a petition to Congress in support of several pieces of
legislation. The campaign focused on national reform that would
make CAFÉ Standards in cars and trucks the most viable
issue in curbing global warming. In Colorado, Grassroots Campaigns
also campaigned on local issues to ensure a clean energy future.
At the same time, the Sierra Club was also able to reach out to
these new constituencies who share their values.
